Target Audience Profile (plus presentation)

Shyam's film idea

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My Film's USP

I believe the USP of my film is that it is set in the Falkland War period. This war has not been fully used in cinema, and I feel it allows the movie to be more creative and push boundaries of the AA genre. Considering my film is based within the spy sub-genre, I feel the the use of an old case gives more creative freedom as well as giving the audience a new experience at the cinema. I feel that we should not overplay the Falkland war, but just use it as a background to the story. Another different thing about my movie is that we have replaced the male spy with a strong, authoritative female spy. The change can stretch the boundaries of the sub-genre as well as including a whole new target market.

A-A clip genre analysis

Narrative
Most Bond stories have a similar plot to them. It involves seeing Bond in mission in the opening half of the movie. It then progresses and links it to the next big mission Bond is assigned to. At the end when Bond seems to be losing, he then kills the bad guys and everything happens in his favour. However, in Casino Royale diverts slightly from this set structure to include more disruptions to show Bond's life is not as easy as it seems. The main shock is that the Vesper Lynd betrays Bond. A main challenge faced by Bond is facing the lower down villains in the hierarchy to get to the main target, also he has to fight off the henchmen who are after him. The typical scenarios we see Bond in are when he gets his mission brief by M, the confrontation between Bond and the Villain and also when Bond is with the Bond girl. Each Bond movie uses music to create tension or add to the atmosphere in key scenes. Most Bond movies incorporate explosions, guns and a car chase.
Iconography
James Bond is a very long running movie series, this is due to not only the loyal fans but the icons and branding within the James Bond movies. Key props in James Bond movies are the Aston Martin, Vodka Martini, either the Golden Gun or a silenced pistol and the gadgets e.g. the Sony ericcson used in Casino Royale. Another way of creating the James Bond brand is the tuxedo Bond always wears. The suit always looks custom built for each bond but have the same colour scheme. The Bond theme song is must have for every Bond film. From iconic songs like 'Diamonds Are Forever' to 'You Know My Name', these not only help set the mood but it is a vital part of the Bond brand. Another key feature within Bond is the Bond girl. She helps develop James Bond character, especially emotionally as we see him connect with the Bond girl. Every Bond has a saying which sets the tone of every Bond film "The name's Bond, James Bond." The hype created around the Bond brand helps the franchise grow, also the familiarity of Bond makes the audience feel comfortable in his presence.
Characters
Hero: James Bond, all James Bonds have a clinical spy attitude about them, but the different actors who have played Bond add something different to his persona
Princess: In this movie it is Vesper Lynd - always the Bond girl (even if they are evil)
Villain: Mr White and Le Chiffre
Donor: Felix Leiter - the CIA operative who gives James Bond the money to continue playing poker
Another key figure in every Bond film is M, he/she always briefs Bond about his mission but also deals with him in a cold clinical manner, however whenever Bond is in danger she is very worried about him.
Settings
Casino: it connotes a exotic and exuberant lifestyle. It is associated with high risk but also high rewards. With him in the Casino, with Vesper, drinking a Vodka Martini and winning a $115 million it seems like his life is perfect. It makes the audience - especially male - to aspire to have a life like him.
The Island: The last scene is set on a beautiful island. It is quite different to the casino as it is less enclosed and there is much more bright light -compared with the Casino scenes. It is in keeping with his exotic lifestyle and adds to the glamour of James Bond.

Another Few A-A movie Titles (BTW there are more movies on the list) ->

• 300
• The World Is Not Enough
• Star Trek
• Die Hard
• Transformers
• The Green Hornet
• RED
• The A-Team
• The Expendables
• Lara Croft
• Superman
• Spiderman
• Zombieland
• Rush Hour
• Pirates of the Carribean
• The Terminator
• The Matrix
• Transpoter
• The Mechanic
• Inception
• Goldfinger
• Lord of the Rings
• Narnia
• Robin Hood
• King Arthur
• Kick-Ass
• Clash of the Titans
• Knight and Day
• Iron Man 2
• Sherlock Holmes

Homework : Genre and Narrative (brief)

Characters

Hero: Scott Pilgrim
Villain: 7 Evil Exs'
Princess: Ramona Flowers

Narrative

Equilibirum: Scott meets Ramona at party and we see him perform with his band
Diruption: The league of 7 evil ex's try to attack him
Restoration: Scott beats all the evil ex's and goes out with Ramona


Sorry for the briefness of this post, but I felt I had to do another movie as I felt Iron Man did not fully fill the brief.

Genre and Narrative Analysis

The Characters

Hero: Tony Stark AKA Iron Man - Runs Stark Industries which supply weapons to armies. After being captured he feels the need to help protect society from the weapons he has created. He is shown as a very popular and cool character, who the press focus their attention on.
Villain: Obadiah Stane and the terrorist group 'The Ten Rings'. Obadiah Stane worked with Tony Stark but he sold weapons to the terrorists as well as trying to kick out Tony Stark from his own company. In the end he tries to kill him in his own mock up of the iron man suit. The Ten Rings kidnapped Tony Stark early on, forcing him to make weapons for them.
Princess: Pepper Potts - Works as his assistant/secretary but as movie develops we see them fall in love with each other. She has worked for Tony Stark for many years and is not afraid of telling him the truth.
The Helper: There are 2 helpers within Iron Man, one is the human like robots at Tony Stark's house who help him with making the Iron Man suit. The other helper is Yinsen, he helped Tony Stark whilst he was kidnapped by effectively saving his life - by doing some stuff on his heart - plus he helped build the small arc reactor which powered Tony Stark and a prototype of the Iron Man suit.

The Narrative

Equilibrium: The movie starts off by introducing the life of Tony Stark and sets up his character as a cool, popular and composed figure. He seems relaxed and can handle the press well. It also introduces the other main characters to introduce us to his environment.
Disruption: There are 2 main points of disruption. The first is when Tony Stark is kidnapped by a terrorist group. We see how gets the 'metal heart' and it shows from his perspective how he feels that his weapons have done wrong. This makes him want to stop weapons production to save civilian lives. The second point of disruption is when Obadiah Stane almost kills Tony Stark. This surprised Tony, but it builds up some anger within him.
Restoration: Tony kills off most of the terrorist group that tried to kill him, which brought peace to the local area and a sense of justice to Tony Stark. In the end, when he kills Obadiah Stane, the villain has been killed and seems like a happy ever after. The idea of destroying evil to keep peace is used in many stories but it is an effective technique.